When you arrive on the Choose a Product page, you can see just some of Zazzle's options presented. There is a search bar, where you can type in anything! Discover new products by testing out this feature.
For our example, we typed in backpack and found that Zazzle offers a Drawstring Backpack. When we click on Drawstring Backpack, we are brought to a brand new product page, created on the spot based on our selection.
You can further customize the backpack on the product page. Click on the blue Edit Design button on the product page to make changes to the background color or size and placement of design, or add custom elements like your own text or images.